The Complete Guide to Creating an Airbnb Welcome Book That Gets 5-Star Reviews
Learn what to include in your Airbnb welcome book, how to design it, and why it's the #1 thing superhosts recommend for better guest reviews.
Ask any Airbnb superhost what separates a good listing from a great one, and they’ll mention the welcome book. It’s the single most impactful touchpoint between you and your guest after booking.
A well-designed welcome book doesn’t just look nice on the coffee table. It reduces questions, prevents problems, and creates the kind of thoughtful experience that guests rave about in reviews.
What to Include in Your Welcome Book
The Essentials
- WiFi network and password (this is the #1 thing guests look for)
- Check-in and check-out instructions
- House rules (parking, quiet hours, trash/recycling)
- Emergency contacts (your number, local emergency services)
- Appliance instructions (thermostat, TV/streaming, washer/dryer)
The Experience Elevators
- Local restaurant recommendations (breakfast, lunch, dinner, coffee)
- Nearby attractions and activities (with addresses and approximate drive times)
- Hidden gems only locals know about
- Seasonal tips (best times to visit spots, weather expectations)
- A personal welcome message from you as the host
The Professional Touches
- Your branding (logo, colors, consistent design)
- Professional photos of the area
- QR codes linking to Google Maps locations
- A review request with a QR code to your listing
Design Tips That Matter
Keep it scannable. Guests won’t read walls of text. Use headers, bullet points, and icons. Your welcome book should answer any question in under 10 seconds of scanning.
Make it beautiful. A gorgeous welcome book gets photographed and shared on social media. That’s free marketing for your listing.
Customize it to your city. Generic “local restaurants” sections feel lazy. City-specific recommendations show you actually care about the guest experience.
Why Templates Beat DIY
You could spend a weekend in Canva building a welcome book from scratch. Or you could grab a city-specific template that’s already designed, already formatted, and already includes placeholder sections for everything listed above.
Our Airbnb welcome book templates come in three color palettes (Midnight Luxe, Sage Earth, and Warm Minimal) and cover 80 of the most popular vacation rental cities in the US. Find your city and start customizing in minutes.
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